MAD Murate Art District celebrates its first year of activity with an exhibition designed in collaboration with the MMCA – National Museum of Modern and Contemporary Art , Korea – and the Embassy of the Republic of Korea in Italy. The exhibition is focused on the latest generation of Korean artists active in the international art scene. Organized in conjunction with the Florence Korea Film Festival, New Media Art from Korea shows a selection of works of some of the most representative Korea’s new media artists. Artists of Korea, the homeland of Nam June Paik, are working on many experiments and challenges in video, interactive media and web art. The works, presented at MAD, are lively representations of various perspectives on critical issues surrounding new media art including art, technology, society and human. National Museum of Contemporary Art (Acting Director, KIM Jeongbae) is the one and only national art museum of Korea established in 1969. After its re-opening in Gwacheon in 1986, the museum has been collecting, preserving and researching contemporary art in three locations including Deoksugung (opened in 1998) and Seoul (opened in 2013).