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Mad offers exhibitions, meetings, performances and workshops focusing on contemporary themes and artistic languages, with a strongly interdisciplinary approach. The Magazine Hall and the artists' residences offer a place for updating and training. MAD is a centre of research and artistic production for the city and about the city.

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Straniamento – Seemingly familiar or seemingly unfamiliar

Exhibition in collaboration with Korea Film Fest 2017

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Straniamento – Seemingly familiar or seemingly unfamiliar

7 Korean contemporary artists are showcased at MAD Murate Art District, Florence, Italy from 30 March to 29 April, 2017, featuring approximately 20 art works including Photography, Video, Performance, Painting, Sculpture. This exhibition was started by two Korean independent curators, Jiyoung LEE(Representative of Platform A) and Kko-kka LEE (former Head of Planning and the academic program for Busan Biennale 2016), who are interested in promoting Korean art abroad, and have worked in collaboration with the director of Florence Korea Film Fest, Riccardo Gelli from Taegukgi, Toscana Korea Association and the Artistic Director of Le Murate and the Progetti Arte Contemporanea, Valentina Gensini. As an extension of the Florence Korea Film Fest 2017 (23 March to 31 March), the exhibition hopes to broaden the understanding and appreciation of Korean culture in Toscana, Italy. Straniamento is an Italian word meaning Defamilarization

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Straniamento – Seemingly familiar or seemingly unfamiliar

7 Korean contemporary artists are showcased at MAD Murate Art District, Florence, Italy from 30 March to 29 April, 2017, featuring approximately 20 art works including Photography, Video, Performance, Painting, Sculpture. This exhibition was started by two Korean independent curators, Jiyoung LEE(Representative of Platform A) and Kko-kka LEE (former Head of Planning and the academic program for Busan Biennale 2016), who are interested in promoting Korean art abroad, and have worked in collaboration with the director of Florence Korea Film Fest, Riccardo Gelli from Taegukgi, Toscana Korea Association and the Artistic Director of Le Murate and the Progetti Arte Contemporanea, Valentina Gensini. As an extension of the Florence Korea Film Fest 2017 (23 March to 31 March), the exhibition hopes to broaden the understanding and appreciation of Korean culture in Toscana, Italy. Straniamento is an Italian word meaning Defamilarization which expresses the curators’ intention to promote a dialogue between Italian audiences and unfamiliar Korean contemporary artworks so as to expose and explore shared feelings and common values.

Participating Artists BAE Chanhyo, GUEM Minjeong, HAN Sungpil, KANG Yiyun, KIM Jongku, WON Seoungwon, YEOM Jihye (Alphabetical Order) Curators: LEE Jiyoung, LEE Kko-Kka (Alphabetical Order) Host: Platform A Organizer: Comune di Firenze, Muse and Le Murate. Progetti Arte Contemporanea, Taegukgi (Toscana Korea Association) Sponsor: Arts Council Korea